Tap Into Untapped ROI with Bing Ads
Don't ignore the Microsoft Search Network. Reach older, more affluent audiences with lower competition and cheaper CPCs through Bing Ads.
Comprehensive Bing Ads Solutions
We provide end-to-end management, optimization, and scaling for your campaigns to ensure maximum profitability.
Search Network Ads
Target users on Bing, Yahoo, and DuckDuckGo. Benefit from an audience that typically has higher household income and buying power.
Microsoft Audience Network
Expand your reach with native advertising across MSN, Microsoft Edge, Outlook, and premium publisher sites.
LinkedIn Profile Targeting
Exclusive to Microsoft Advertising: target users based on their LinkedIn company, job function, and industry for powerful B2B campaigns.
Google Ads Import
Seamlessly import your best-performing Google campaigns into Bing and optimize them specifically for the Microsoft ecosystem.
Shopping Campaigns
Showcase your ecommerce products directly in Bing search results with compelling images, prices, and merchant ratings.
Demographic Bidding
Leverage Bing's unique demographic insights to adjust bids based on age, gender, and location for maximum efficiency.
Real Success Stories
B2B Software Company Slashes CPA by 55% on Bing
Facing rising CPCs on Google, a B2B SaaS client expanded to Microsoft Advertising. By leveraging exclusive LinkedIn Profile Targeting and importing highly refined search campaigns, we tapped into an enterprise audience that competitors were ignoring.
Frequently Asked Questions
Absolutely. While Google has higher search volume, the Microsoft Search Network still accounts for billions of monthly searches. Bing users often have higher purchasing power and the lack of competition means significantly cheaper clicks.
While importing is a great start, simply copying isn't enough. Bing has different user demographics, device usage patterns, and bidding landscapes. We import the foundation but optimize specifically for the Microsoft environment.
The audience tends to skew older (35+), more educated, and wealthier. Furthermore, many corporate environments default to Microsoft Edge and Bing, making it a goldmine for B2B advertising.
Yes, Microsoft Advertising syndicates ads across Bing, Yahoo, AOL, and various partner sites including DuckDuckGo, giving you access to a massive, diverse network.
Because Microsoft owns LinkedIn, you can apply bid modifiers based on a user's LinkedIn profile data—such as their industry, job function, or company name—directly to your search campaigns. This is incredibly powerful for B2B.