We help builders, general contractors, and specialist tradespeople generate high-quality construction leads through local and project-type SEO strategies — filling your pipeline with genuine project enquiries month after month.
Purpose-built SEO strategies for the construction sector, focused on the project types and service areas that generate your highest-value enquiries.
Dedicated landing pages for each construction service — extensions, loft conversions, new builds, commercial fit-outs, renovations. Each page targets the high-intent keywords people use when actively seeking your specific service.
Rank in every town and city you serve with individually optimised service area pages. Our Edinburgh client built 22 location pages and now generates 35+ qualified project enquiries per month from those pages alone.
Complete GBP optimisation for construction companies — project photos, service categories, service areas, review generation, Q&A management, and Google Posts to keep your listing active and competitive in local search.
Transform your completed projects into powerful SEO assets. Optimised portfolio case studies with project-specific keywords, location data, materials used, and timeline details that rank for long-tail project searches and build authority.
Target commercial procurement keywords to attract developers, property managers, and facilities teams. We build topical authority around commercial construction search terms that your B2B prospects use when seeking contractors.
Capture early-stage searches from property developers and owners researching planning applications and development potential. Blog content and resource pages that attract high-intent prospects at the research phase of their project.
A proven four-phase methodology designed specifically for the construction sector's long sales cycle and project-type buying journey.
Identify which competitors are ranking for your project types and locations, what keywords they own, and where the gaps in the market exist for quick wins.
Create optimised pages for every service type and service area you cover, with conversion-focused copy, schema markup, and clear lead capture.
Portfolio content, trade association links, local citations, GBP optimisation, and review generation campaigns to build ranking authority.
Monthly lead attribution reporting, keyword tracking, and continuous optimisation to expand into new project types and locations.
A general contractor in Edinburgh had a basic website with no SEO strategy. All their work came from word of mouth and costly trade directories. They were losing jobs to better-ranked competitors they didn't even know existed.
We conducted a full competitor analysis, identified 22 profitable location + project-type combinations, built dedicated landing pages for each, implemented contractor schema markup, and launched a local citation and review campaign. Within 9 months, their organic lead flow transformed completely.
Get Similar Results →We'll identify exactly which project types and locations you should be ranking for, analyse your top competitors, and show you a clear path to consistent organic project enquiries.