Stop paying 15–25% OTA commission on every booking. We build organic search visibility that drives guests directly to your booking engine — bypassing Booking.com, Expedia, and Hotels.com entirely.
From destination content strategy to hotel schema markup, every service is designed to maximise direct bookings and reduce your OTA dependency month by month.
Build an organic search strategy designed specifically to intercept guests before they reach OTA platforms. Destination keywords, accommodation comparison content, and booking intent pages that drive visitors directly to your own booking engine.
Create topical authority around your destination with travel guides, local attraction content, experience pages, and seasonal travel articles. This builds organic traffic from travellers researching your area — before they've decided where to stay.
Implement Hotel, LodgingBusiness, Room, and Offer schema to generate rich results with star ratings, amenities, check-in/out times, and room types displayed directly in Google. This improves CTR by up to 35% and triggers Google Hotel Card appearances.
Optimise your property data feed, rate parity, and website for Google Hotel Ads integration. Combine paid hotel ads visibility with organic destination rankings to dominate the full search results page for your accommodation category.
Rank for high-margin package searches — spa breaks, romantic weekends, corporate retreats, wedding venue searches. Individual package landing pages with package-specific schema and seasonal content to capture bookings year-round.
Enterprise hotel SEO for groups, brands, and management companies. Brand-level domain authority building, property-level local SEO, and a unified content strategy that maximises group visibility without cannibalising individual property rankings.
A four-phase strategy designed to progressively shift your bookings from commission-heavy OTAs to commission-free direct channels.
Analyse your current booking mix, OTA dependency rate, direct booking conversion rate, and identify the destination keywords your competitors are ranking for.
Hotel schema implementation, website speed optimisation, booking engine UX review, and structured data for rooms, packages, and amenities.
Build comprehensive destination content that attracts early-stage travel researchers — travel guides, local area content, experience pages, and seasonal editorial.
Monthly reporting on direct booking uplift, OTA share reduction, keyword ranking growth, and continuous content and technical optimisation.
A boutique hotel in the Lake District was generating 78% of its bookings through OTAs at an average 22% commission rate. Despite exceptional guest reviews, they had virtually no organic search visibility and relied entirely on Booking.com and Expedia for new guests.
We built a comprehensive destination content hub around Lake District activities and experiences, implemented full hotel schema markup, optimised for package and experience keywords, and launched a PR campaign targeting travel publications for natural link acquisition.
Get Similar Results →We'll analyse your current booking channel mix, identify where you're losing direct bookings, and show you a clear strategy to reduce OTA dependency while growing total revenue.