Reduce your reliance on Rightmove, Zillow & Domain. We build organic search visibility that brings buyers and sellers directly to you — not through expensive portals.
Every strategy is built to reduce your portal dependency and increase direct enquiries — the highest-margin lead source in property.
We create comprehensive, hyper-local area guides that rank for suburb-specific buyer and seller searches. These cover schools, transport links, lifestyle, market trends, and local amenities — content portals like Rightmove and Zillow simply cannot replicate. Each guide becomes a traffic-driving asset that positions your agency as the area expert.
We implement RealEstateListing schema and structured data to maximise your SERP visibility for individual property pages. This includes address, price, property type, availability, and agent contact — making your listings eligible for rich result displays that dramatically improve click-through rates compared to plain blue links.
In real estate, trust is everything. We build comprehensive agent profile pages that rank for "[Agent Name] estate agent" searches, showcase reviews, sales history, and area expertise. Combined with local SEO, Google Business Profile optimisation, and review strategy, we make your agents the trusted choice before buyers even reach out.
From first-home buyer guides to investment property calculators to stamp duty explainers — we create content that captures buyers and sellers at every stage of their research journey. This content builds topical authority, drives organic traffic, and funnels users towards valuation requests, viewing bookings, and direct enquiries.
Monthly or quarterly market reports for each area you serve — average sale prices, days on market, buyer demand trends, and price-per-square-foot data. These pages attract both buyers researching and sellers evaluating their property's worth, generating the highest-intent organic traffic available in real estate SEO.
We segment your entire keyword universe into buyer intent (property search, viewing requests) and seller intent (valuations, how to sell, market appraisals). Each intent cluster gets dedicated landing pages with conversion-optimised CTAs, ensuring your organic traffic doesn't just visit — it converts into qualified leads.
We map your target geographies, identify all suburb-level search opportunities, and audit your current online presence against competing agents and portals.
We design your hub-and-spoke content architecture — area guides as hubs, specific property types and agent pages as spokes — built for both users and search engines.
Technical SEO fixes, schema implementation, Google Business Profile optimisation, local citation building, and review acquisition — establishing your local authority signals.
Every enquiry is tracked back to its organic source. Monthly reporting shows which keywords, pages, and areas are driving real leads — not just rankings.
A Melbourne-based estate agency with 4 offices was spending heavily on Domain.com.au listings and Facebook ads, with almost no organic search presence. They had a generic website with no suburb-specific content, no agent profile pages, and no structured data.
After implementing our area guide strategy, listing schema, and agent profile SEO programme, the agency now ranks for 45 suburb-specific keywords across Melbourne's inner suburbs. Direct vendor enquiries increased by 260%, and commission spend on Domain portals dropped by 38%.
Read Full Case Study →We understand that real estate SEO is won at the suburb and postcode level, not the city level. Our localisation strategies go deeper than any generalist agency.
We specifically measure and report on portal dependency reduction — tracking the shift from paid portal leads to direct organic enquiries as our primary success metric.
Active clients in the UK (Rightmove landscape), Australia (Domain/realestate.com.au), and the US (Zillow/Realtor.com). We understand each market's search dynamics and competitive landscape.
We'll analyse your current search visibility, identify the suburb-level opportunities you're missing, and build a roadmap to make you the dominant agency in your market.