We help online stores drive more organic traffic, rank products on page 1, and convert buyers. Specialists in Shopify, WooCommerce, and custom ecommerce platforms.
Every service is built around one goal: growing your organic revenue. No vanity metrics, no fluffy reports — just measurable results.
We optimise every layer of your product pages — schema markup for rich results, compelling title tag formulas, keyword-rich descriptions, image alt text, and structured data that earns star ratings, price callouts, and availability badges in Google SERPs. Every product page becomes a targeted landing page.
Category pages are the highest-value SEO assets in any ecommerce site. We audit and redesign your silo structure, resolve faceted navigation issues (filter URLs causing crawl waste), implement logical URL architecture, and create pillar-level category content that captures broad commercial intent keywords.
Large ecommerce sites face unique technical challenges. We tackle Core Web Vitals (LCP, CLS, INP), JavaScript rendering issues, crawl budget optimisation to ensure Google prioritises your best pages, XML sitemap management for large catalogues, hreflang for international stores, and log file analysis to catch crawl inefficiencies.
We systematically identify every high-commercial-intent keyword your competitors rank for that you don't — at both the product and category level. Our gap analysis uncovers quick-win opportunities, seasonal trends your competitors capitalise on, and new product lines worth targeting. This forms the backbone of your 12-month keyword growth roadmap.
Top-of-funnel content that captures buyers early in their research journey and funnels them to your product pages. We create buying guides ("best X for Y"), head-to-head comparison articles, product FAQs that target voice search, seasonal gift guides, and evergreen how-to content that builds domain authority over time.
Selling across multiple markets? We implement watertight hreflang architecture, country-targeting strategies, multi-currency URL structures (ccTLD vs subfolder vs subdomain analysis), and localised content strategies for each target market. We've helped UK brands break into the US, EU, and APAC markets through international SEO alone.
A proven 4-phase approach that turns your online store into an organic revenue engine.
200-point technical audit covering crawl health, site architecture, Core Web Vitals, existing rankings, and competitor landscape. We find exactly what's holding your store back.
We map keywords to your actual product and category pages by commercial value, search volume, and competition. Every effort is prioritised by revenue potential, not just traffic volume.
Our technical team implements fixes directly or via your developers. Product pages, category pages, schema, internal linking, and content all actioned within your sprint schedule.
Monthly reports tracking organic revenue, keyword ranking movements, and conversion rates. We reinvest learnings into the next sprint, compounding your organic growth quarter after quarter.
A mid-sized UK fashion ecommerce brand came to us relying almost entirely on paid Meta and Google Shopping ads. Organic search accounted for less than 12% of revenue. Their Shopify store had severe category architecture issues, thousands of product variant URLs cannibalising each other, and virtually no structured data.
Within 8 months of implementing our ecommerce SEO programme — including category page restructuring, product schema, buying guide content, and technical fixes — organic traffic grew to 48,000 monthly visitors and organic revenue increased by 280%.
Read Full Case Study →We're not generalists who dabble in ecommerce. Our team includes former Shopify Plus developers, WooCommerce specialists, and Magento engineers — we understand the platform constraints that affect SEO at a code level.
We integrate with your analytics to track organic revenue directly, not just traffic. Every optimisation is measured against its actual £/$ impact, allowing us to double down on what drives sales.
Managing SEO for 500 products is very different from managing 50,000. We have templating systems, bulk optimisation workflows, and catalogue management processes built for ecommerce at scale.
Everything you need to know before starting your ecommerce SEO campaign.
We'll analyse your store, identify your biggest growth opportunities, and show you exactly what it will take to dominate organic search in your niche. No cost, no obligation.