We help SaaS companies build topical authority, rank for bottom-of-funnel comparison keywords, and convert free trial signups through organic search.
Purpose-built SEO strategies for SaaS companies — focused on reducing CAC, growing MRR, and making organic search your most scalable acquisition channel.
We build your SEO strategy around your product itself — creating feature pages, use case landing pages, and integration pages that capture users with high purchase intent. Every page is a direct entry point into your free trial or demo funnel. We map search demand to your product's actual capabilities and build content clusters that drive signups, not just page views.
Bottom-of-funnel gold. Buyers searching "[Competitor] alternative" or "[Competitor] vs [Your Tool]" are already aware of the category and actively comparing options. We build authoritative comparison pages with structured data, honest assessments, and strong trial CTAs. These pages typically achieve 3–8% conversion rates and rank within 3–6 months for your most valuable commercial keywords.
Your feature set is a keyword goldmine. We identify every problem your product solves and create dedicated landing pages targeting those specific searches — "[X] software", "how to [achieve Y]", "best tool for [Z]". Each page is designed for both SEO and conversion, with clear product messaging, social proof, and frictionless trial CTAs that convert organic visitors into active users.
React, Next.js, Vue, Angular — we understand the JavaScript rendering landscape that trips up most SaaS marketing sites. We audit your rendering strategy (SSR vs CSR vs ISR), resolve crawl and indexation issues, optimise Core Web Vitals for SaaS dashboards, manage crawl budget across your product documentation, and ensure your marketing site is fully indexable down to every feature and pricing page.
Topical authority is the foundation of scalable SaaS SEO. We build comprehensive content hubs around your core product categories — pillar pages covering the broad topic, cluster content covering every sub-topic and question your buyers search. This hub-and-spoke architecture signals deep expertise to Google, rapidly building authority that makes every new piece of content rank faster.
Your integration directory and API documentation are underutilised SEO assets. Developers searching "[Your Tool] + [Partner Tool] integration" are highly qualified leads. We optimise your integration pages for discovery, create technical guides that rank in developer searches, and structure your documentation site to capture the high-intent technical queries that precede enterprise deals.
We map your entire keyword universe to your sales funnel — TOFU awareness, MOFU consideration, and BOFU comparison/alternative terms — prioritised by CAC reduction potential.
JavaScript rendering audit, Core Web Vitals, crawl efficiency, and indexation health checks across your marketing site, blog, docs, and integration pages.
We create competitor alternative pages, feature landing pages, and content hub articles aligned to your ICP's search behaviour — all conversion-optimised for trial signups.
We integrate with your CRM and analytics to trace organic sessions through to trial activation, conversion, and MRR — giving you true ROI visibility on your SEO investment.
A UK-based B2B SaaS project management platform was spending £45K/month on Google Ads with a CAC of £320. They had virtually no organic presence, a React marketing site with serious rendering issues, and zero competitor alternative pages.
After 10 months of our SaaS SEO programme — technical fixes, competitor alternative pages for 12 market leaders, feature landing pages, and a comprehensive content hub — organic traffic grew from 2,000 to 28,000 monthly visitors. Organic became their lowest CAC channel at £38, and $1.2M ARR was directly attributed to organic-originated trials.
Read Full Case Study →We speak SaaS: MRR, ARR, CAC, LTV, churn, activation, ICP, PQL. Our strategies are designed around SaaS business metrics, not just SEO vanity numbers.
We've resolved rendering issues across Next.js, Nuxt, SvelteKit, and custom React apps. We work directly with your engineering team to fix root causes, not symptoms.
Unlike paid, SEO compounds. Our content and authority-building strategies create assets that grow in value month over month — making organic your highest-ROI channel by year 2.
We'll audit your existing organic presence, identify your highest-value competitor alternative opportunities, and show you the exact roadmap to make organic your lowest-CAC acquisition channel.